KCB Puts KShs. 65 million into the 2024 East Africa Golf Tour

KCB Bank Kenya has put in KShs. 65 million towards the second edition of the KCB East Africa Golf Tour, a series that kicks off this weekend at the Mombasa Golf Club.
The 11-month-long series, comprising a 24-leg amateur series, is expected to grace twenty counties in Kenya and four other countries in the East African region: Rwanda, Burundi, Tanzania, and Uganda, each, each fielding two tournaments.

The Kenyan legs of the tour will see action head to Mombasa, Eldoret, Kakamega, Nakuru, Limuru, Nyanza, Machakos, Thika, Ruiru Sports Club, Kericho, Nyeri, Railway, Nandi Bears, Great Rift Valley, Sigona, Kitale, Kisii, Leisure, Vipingo Ridge, and Malindi Golf Club.

The December grand finale will see 168 golfers from across the region grace the amateur tournament, compared to last year’s 116 players who headlined the event.

Speaking during the unveiling of the tour at Railways Golf Club Wednesday morning, KCB Group Director Marketing and Communications, Rosalind Gichuru, said: “Our objective is to do our part in expanding the sport and giving an opportunity to budding golfers to hone their skills. This is centered on our
brand purpose for people. For Better., with a robust aim of opening doors of opportunities to individuals, businesses, and communities to realize their full potential and actualize their dreams.”

“Our unwavering support and commitment to the sport remain part of our larger citizenship and corporate social investment agenda, riding on our conviction that we must support the communities where we operate to create a pool of talent that can compete in local, regional, and international
competitions to not only etch their names in the history books but also to brand
our country in a positive light.”

Over the past decade, KCB has spent over KShs. 400 million in golf sponsorships with a robust aim of building the sport to an elite level and creating a pool of talent that can compete in local, and regional tournaments.

The Bank will also incorporate the setup and development of environmentally friendly LPG solutions across various golf clubs the tour will traverse in a bid to mitigate the environmental risks brought by climate change.

“Over and above the amazing golf courses we will visit, we are also ensuring that we take care of our environment which is facing insurmountable threats from the effects of climate change. For this reason, we will maintain the tree planting exercises across the clubs and incorporate the setup and development of environmentally friendly LPG solutions. We believe that through such interventions, we shall be able to realize a low-carbon society and effectively utilize the existing energy sources while promoting renewable energy efforts,” added Rosalind.

The Bank has partnered with Beulah City Ltd, a property firm, which has committed to giving an apartment (in the Ikhaya Beulah Genesis project) valued at KShs.2.1 million as the hole-in-one prize for every leg of the 2024 tour.
In last year’s edition, the tourney reached over 1500 participants and over 800 juniors and ladies in the clinics that ran concurrently with the series. This year the tour is expected to feature 3000 golfers, 1000 juniors, and 500 ladies.

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