After keeping fans waiting for weeks, Chelsea has now made their new home uniform for the 2023–24 season available. The new matchday jerseys have also been shown, following last week’s introduction of their new training gear line, which is sponsored by Trivago.
After several days of teasers on the club’s social media platforms, the formal announcement has now arrived with confirmation of an ode to the 1997–98 squad, which finished fourth in the Premier League and won the UEFA Cup Winners’ Cup and League Cup.
Due to persistent difficulties in obtaining a workable agreement, the shirt has been unveiled without a front-of-shirt sponsor. It bears the customary blue chest plate, a golden club badge, and the Nike logo.
Chelsea has adopted a simple style that has white underarms and a white sleeve outline in place of the colorful backdrop designs and textures of previous seasons. In keeping with the 1998 shirt, one of the most well-known in recent memory, there is also a white stripe inside the collar.
The principal sponsor is, however, the component that stands out the most. On June 30, Chelsea’s three-year contract with Three, a major provider of mobile phones, came to an end. Since then, no replacement partner has been officially announced. A final big sponsor is still lacking despite separate agreements with Oman Air and Hilton as official airline and hotel partners.
The Chelsea Supporters’ Trust made a damning statement following a letter sent to the club’s owners, expressing worry over such a contract, following rumors that gambling and casino operator, Stake, was in talks to take up such a position. Chelsea has taken an unusual stance to reveal their uniform without a sponsor at this time because no further decisions have been made.