In the most recent Louis Vuitton advertisement, which was released on Saturday, soccer’s two biggest stars, Lionel Messi and Cristiano Ronaldo, are depicted playing chess. Chess enthusiasts soon realized that the position represented on the board is one from a real game.
The campaign debuts precisely in time for this year’s FIFA World Cup 2022 in Qatar. The campaign features two of the finest footballers of this generation playing chess as they prepare to represent their nations, Argentina and Portugal, respectively. It might be said that the strategic aspects of chess and football are similar. Famous photographer Annie Leibovitz captured the images for the advertisement, which features two of the sport’s greatest legends competing over a chessboard while holding a Louis Vuitton Damier attaché case.
Annie Leibovitz’s photo (© Louis Vuitton/Instagram) of Messi and Ronaldo has a position from a Carlsen-Nakamura game.
The campaign debuts precisely in time for this year’s FIFA World Cup 2022 in Qatar. The campaign features two of the finest footballers of this generation playing chess as they prepare to represent their nations, Argentina and Portugal, respectively. It might be said that the strategic aspects of chess and football are similar. Famous photographer Annie Leibovitz captured the images for the advertisement, which features two of the sport’s greatest legends competing over a chessboard while holding a Louis Vuitton Damier attaché case.
When the campaign first appeared online, football fans from all over the world voiced their delight and wonder because it represented a never-before-seen reunion of two of sports’ greatest, but most admired rivals in a luxurious campaign.